Cheetos Memorabilia
🏆 Cannes Lion 2026
1x Bronze - Direct - Digital & Social: Co-Creation & User-Generated Content
🚨️🚨️🚨️REAL WORK🚨️🚨️🚨️
Turning Cheeto dust into a new memorabilia authenticator.
In the world of music memorabilia, anything a musician touches can be worth a lot. But without visual proof, there’s no way to 100% guarantee the musicians actually touched it.
With the launch of Flamin’ Hot Dill Pickle, we made a music video, “Pickle’s Back,” with Megan Thee Stallion and Nickelback. Everything they touched came after eating a bag of Cheetos. Instead of cleaning it off, we got each item and its Cheetle-print authenticated by James Spence Authentication.
We created a first-of-its-kind memorabilia collection consisting of real props and instruments touched by celebrities and musicians, with actual proof of touch in the form of their Cheetle-prints. It was then put up for auction on Goldin, making it official memorabilia with proof of touch.
Turning Cheeto dust into a new memorabilia authenticator.
In the world of music memorabilia, anything a musician touches can be worth a lot. But without visual proof, there’s no way to 100% guarantee the musicians actually touched it.
With the launch of Flamin’ Hot Dill Pickle, we made a music video, “Pickle’s Back,” with Megan Thee Stallion and Nickelback. Everything they touched came after eating a bag of Cheetos. Instead of cleaning it off, we got each item and its Cheetle-print authenticated by James Spence Authentication.
We created a first-of-its-kind memorabilia collection consisting of real props and instruments touched by celebrities and musicians, with actual proof of touch in the form of their Cheetle-prints. It was then put up for auction on Goldin, making it official memorabilia with proof of touch.
CCO: Ricardo Casal & Juan Javier Peña Plaza
ECD: Justin Enderstein
CDs: Bruno Ribeiro, Rafael Miranda, Jose Ramirez
ACD: Ryan Morejon, Waner Almerida
AD: Silvana Silva
CW: Sergio Del Hierro
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